In 2016, we opened Maison Alexandrine, in a project that took around 12 months, from its conception to the completion of its biggest project: the Maison. The positioning strategy designed by School/SS99® did not place the brand as one more in the national and international luxury market, but placed it as the First House of Patronage of Brazilian artists and artisans.
"We conceived the entire project based on the story of its founder Alexandra. All the brand's inspiration is based on the stories of caring for others in her other projects, and this one couldn't be different. From this inspiration, we developed the entire brand narrative, from name to positioning, from architecture to narrative. Maison Alexandrine has 5 floors of history, where each object tells a message from the brand to its customers. A story of the empowerment of Brazilian fashion to the world.”
Flavia Nogueira
CEO & Creative Chairwoman
