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Brand Experience

“It was necessary to build and put into practice, through all types of surfaces, everything that we had designed from our method. And there would be no more pertinent place than to apply our methodology to ourselves. And so we did.” Says, Flávia.

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"In terms of strategy, we found a house that represented many of the brand values that School/SS99 would like to build. And it could not be offices in corporate rooms and buildings, but a house that had environments with no vertical integration, but, horizontal. That would bring an intimate air and could provide our employees and customers a kind of an escape so that we can effectively rethink our business models and especially communication", adds Flávia.

"Many customers only understood our methodology when they knew our house. It was our first case, and that's what they were looking for their brands and companies: communication and connection of all points of contact", concludes Victor.