_Building Desire
Consumer Connection
“Fashion is seen only by its product: “clothes”. But it is important for us to understand that fashion wears, above all, new patterns of behavior".
If, like fashion, we learn to observe first the human being, and not just the consumer, in all his/her totality, attitudes, desires, anxieties, pains and frustrations, we will reach another level of communication, much deeper, much more engaged.
Making that product or service not having just a transactional relationship, but to assume a transformational in the life of that human being. This is a real marketing, the marketing of life.
"I want people to see the dress, but focus on the woman." (Vera Wang)
_Meet the Founders
©
“The year was 2012. We decided to leave our careers in traditional advertising agencies in the market to design a method that could connect a brand to its values and essence. We had no doubts that the method would be the basis for the foundation of School SS99®.
We were at the 30's, and the needed to connect our own essence to a work model that we believed in came like a hurricane in our lives and was fundamental for the development of the hole process.
Flávia Nogueira & Victor Hayashida
"What I find most interesting in fashion is that it has to reflect our time. (Nicolas Ghesquière)
_Team Leadership
Leading the Charge
We believe that only a team with distinct identities will be better able to carry out collaborative and creative ventures of wide scope
_Methodology
Brand Anatomy®
With more than 20 years of experience in the area of communication, management and strategy, we have developed a methodology called BrandAnatomy®. We work to reconfigure the organizational culture, based on the company's fundamental values and the cultural, economic and civic redefinition that are in constant transformation.
_Skills
Our services
Advertising
Art Direction
Branding & Brand Strategy
Brand Personality
Business Modelling
Consultancy
Culture & Environmental
Design Thinking
Exhibition
Film & Video
Interactive
Marketing & Go To Market Strategy
Packaging
Pitch Deck for Fundraising
Social Content & Strategy
Target Audiences
Ventures
Website Design
For each constructive process, we develop multidisciplinary skills for the implementation of the methodology in our clients.
