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Fast shop

Consumer Insights

Field research

Brand Positioning

VBB (Value Based Brand)

VBI (Visual Brand Identity)

Brand Experience & lifestyle

Strategic planning

Even with the arrival of Amazon in the Brazilian market, physical retail chains were still in their "in house development" in the digital world. Fast Shop has always been a recognized brand in premium retail, but it needed to adopt a positioning for the coming years. Our project proposes a long-term vision, aligned with a new concept store experience with the company's values and multichannel.

"In today's world, a brand needs to be relevant to its consumer, being part of all their daily journeys, that is, from the time they wake up to the time they go to bed. Thinking about this journey and aligning the values of its founders, we developed a whole new brand study, based on the Fast Shop curation.

Victor Hayashida

COO & Strategy Operations

All projects developed by School/SS99 are part of our clients' business strategy. We do not share content on social media, lectures, events and websites. To learn more about our cases and projects, please, contact us.

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