CCDI is the incorporation unit of Camargo Corrêa. School/SS99® worked on product development and innovation alongside the marketing, sales and architecture team. The projects aimed to change the way products were developed, focused at future consumer behaviors and desires. Four projects were developed in four different neighborhoods in the city of São Paulo.
"A project of this size needed the alignment of all areas of the company. Normally, a project takes more than 5 years to be ready and, at the speed that consumers change, the speed of delivery did not match the speed of behavior changes. In other words, the project meant a total change in the entire company's processes. We worked together, from the product team to the sales team. In this restructuring of processes and culture, we got deep into the history of the brand's founder, Mr. Sebastião Camargo, to understand its history and architectural codes, in order to bring these signatures to the projects.
Flavia Nogueira
CEO & Creative Chairwoman
