AUDEN was a newly developed startup to serve the C and D audience via online higher education. Like most startups, its entire MVP is focused on the development of technology and its content, in this case, training courses. School/SS99® worked directly with the founders to help with their Go-To-Market process and develop a online communication that was relevant to the public profile, as well as alignment of all sales, trade, direct sales channels and direct to consumer.
“Made for all was the core idea we developed, and it came from listening to the founders. Democratize education and help the training journey of people who are on the periphery of society. It was the mission that inspired us to develop communication aligned with these values. There were no models, but a dream recruitment. We searched several neighborhoods for young people who believed in education as an agent of transformation of a nation, inviting them to be Auden students. All images are records of a reality that the brand is building. We are very proud to see them today almost completing their colleges. Forming and transforming the lives of millions of Brazilians through education”.
Flavia Nogueira
CEO & Creative Chairwoman
