“Always, what is behind the business is people. In this case, the friendship between the two partners needed to be rescued and presented mainly to their collaborators. Of all the projects that we developed for Ateliê Oral, what impressed us was when we took all the collaborators in the college where they where graduated to present the company's new vision. That event showed that, before any personality who did the brand advertising, the company were made by the dream and friendship of two students who dreamed of changing people's lives through their smiles.”