top of page

Africa Agency

Brand Positioning

VBI (Visual Brand Identity)

Brand Experience & lifestyle

Architectural design

Interior Design

The Africa advertising agency is recognized for being one of the world's most creative in the communication industry. In 2016, School/SS99® was called to develop a re-branding project for the agency's brand, in a project that would involve the entire architectural and interior project. The objective was to make the most famous agency in Brazil, again the most desired.

"Like all of our projects, we based the entire aesthetic narrative in the life experiences of its founders. Africa was founded in the house of one of them, in this case Nizan Guanaes, in front of a fireplace. Therefore, the same fireplace was represented in the project revealing the importance to emphasize that it is not just a decorative item, but a reminder of that story, remembering their missions and connections. All the others codes placed in there was referred to the history and the lifestyle of its founders. The environment is an important way of connecting people and employees to its history and helps to develop a strong brand culture. This was the objective, and we are very happy that it was achieved. The agency was elected for two times agency of the year by AdWeek and was sold in the biggest transaction in the brazilian's advertising industry for Omnicom group.”

Victor Hayashida

COO & Strategy Operations

All projects developed by School/SS99 are part of our clients' business strategy. We do not share content on social media, lectures, events and websites. To learn more about our cases and projects, please, contact us.

bottom of page