“We were invited because at the time many architectural firms were presenting variations of the red and white of the Coca-Cola brand. And what they were looking for was the exact opposite of that. Thinking beyond the label and beyond the brown liquid was our briefing to develop a playful and provocative space, and with that could bring the essence of the brand. Thus, we presented a new idea for a pharmacy, rescuing the history of the first Coca-Cola formula, and through that, we developed the entire lifestyle of sensory experiences that this space needed.”