Tracking Changes
Growing Pains
2016-2020
Insead chart
Disruption vs Operation Books
The Consulting Years
Brands are people. And like any of us, who from time to time need to adjust our wardrobe, update the way we think and convey our values, brands also need to improve periodically. When that time comes, many companies look to advertising agencies, branding agencies, or architectural firms to help with this redesign. What most, however, do not realize is that the solution to this need is not outside, but inside, in the company's own history.
As there is no similar service, the two do not use labels. “They've already defined us as a branding agency, brand consultants, design consultants. The truth is, we are none of those things. We have a very well-designed methodology that doesn't fit into any of these labels”, says Victor.
The Brand with Experience
Fast Shop, Natura, Kitchen Aid, Zenvia
It was a veritable combustion between the 360º communication happening right in front of us. From the hostess, to the architecture, to the people who attended, to the interior design, to the invitation flyers, to the sound curation that played in the environments and in the lobby, to the products sold in the hotel's shop, everything was connected. But it was not a simple connection, it was a lifestyle that that brand transmitted to its guests and visitors. Either you like it or you don't, but the style was pretty clear. It was already a niche communication happening in 2012.
Quotes by Fernando Bayeaux
Branding the Skylines
Product development & Communication for Camargo Corrêa
Upon realizing this movement, Flávia and Victor began to study how they could build a methodology that would unite brands with people, something similar to what happened in hotel chains. Was it possible to connect to a lifestyle?
Quotes by Michele Luckman
Branding People
Fernanda Tavares and Marina Lima
Upon realizing this movement, Flávia and Victor began to study how they could build a methodology that would unite brands with people, something similar to what happened in hotel chains. Was it possible to connect to a lifestyle?
Video by Marina Lima (?)
homemakers
Maison Alexandrine, Africa, Flag.CX
Quote by Sergio Gordilho, Alexandra or Martini (?)
Challenges and learnings
The duo took advantage of this year 2012 to enter together in one of the most traditional schools in London for fashion and trend research, Central Saint Martins.
"We took advantage of the European summer and the trend research courses to really understand how Londoners, who are known for always being the world's trendsetters, "looked at this subject", says Flávia.
It was very clear to us that for there to be a transgression there had to be a tradition. There is no transgression without tradition. And that was important in the work of developing the methodology that we were going to create", adds Victor.
Bringing the Life+Style to Branding
Brand Essence
lifestyle
Methodology
School/SS99